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In commemoration of the Day of the Entrepreneur, the Business School of the University of the Caribbean (UNICARIBE), under the leadership of Dr. Edith Moya Cubilete (Dean of Marketing), held a master conference dedicated to exploring the trends that are transforming marketing and entrepreneurship today.
This academic meeting was attended by two renowned international experts, who shared innovative perspectives on the challenges and opportunities brought about by the evolution of the digital ecosystem.
Francesco Abbastecianni, international speaker, presented the talk “Marketing of the Future”, where he addressed emerging trends, the impact of artificial intelligence and changes in communication models in an increasingly hyperconnected global environment.
For his part, Alejandro Matos presented “Growth Marketing in the Age of Algorithms,” focusing on how brands can accelerate their growth through strategic data management, automation and leveraging algorithmic behavior that influences modern consumers.
The activity is part of the institutional program for the Day of the Entrepreneur and reaffirms UNICARIBE’s commitment to an academic education that responds to the demands of the 21st century. As a university, we are continually committed to innovation, updating our academic content and strengthening the professional skills of our students, providing them with experiences that connect knowledge with the reality of the market.
This event represents a valuable opportunity for students, teachers, entrepreneurs and professionals to gain inspiring ideas, broaden their strategic perspective and develop key skills to lead in a competitive, dynamic and technology-driven context.
Author:
Dr. Edith Moya Cubilete – Dean of the Marketing Program
